HostGator.com Monthly Newsletter

Filed Under (Hosting) by Lauris Zumbergs on 03-02-2010

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Hi Lauris,

Chances are that you have almost certainly heard of the recent and very tragic earthquake that has nearly devastated the Caribbean nation of Haiti. In the wake of such a sudden and severe tragedy, it can be hard to see hope.

The American Red Cross, along with thousands of other support and aid organizations, has been making a huge effort to get things as close to normal for people in Haiti. To support that relief effort, HostGator is making a $100,000 donation to the American Red Cross Haiti Relief and Development fund.

If you’re financially able, we encourage you to make a donation to help the people of Haiti as well. Whether you donate, $10 or $100,000, your donation will help people who are truly in need. Check out the Hosting for Haiti website for more information on how to get involved. If you aren’t financially able (or if you just want to do more), consider Tweeting, blogging, or telling others about the cause and how they can help.

The Team at HostGator

Renewing Our Green Commitment

HostGator has just purchased additional certified REC’s (renewable energy credits) for our nearly 9,000 servers. This covers our entire server base, plus it gives us room to expand while more than offsetting the server’s carbon footprint. Instead of just offsetting our server’s emissions, we’ve committed to a 130% offset. Since we’re based in Texas, this investment goes towards Texas wind energy.

As a HostGator customer, you should know that your web site is being powered by a 130% green server.

HostGator Around the Web

Did you know that HostGator has an active presence on both Twitter and Facebook? Consider following us on Twitter and/or becoming a fan of HostGator on Facebook to get the latest HostGator news and updates.

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Smart Affiliate Marketing

Filed Under (Traffic) by Lauris Zumbergs on 31-01-2010

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Affiliate marketing is really about the promotion
of products with an online company.  The affiliate
will sign up with the advertiser or marketing arm
of the company, then the affiliate will become
an active looker of clients.
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Advertising is the means to making a great number
of consumers aware of certain products.  Therefore,
advertising should be both attracting and appealing
to consumers.  If the advertising isn’t appealing
enough, it won’t be effective.  If the advertising
manages to pull the attention of consumers, then
it’s considered to be powerful.
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To make advertising powerful and effective, the
affiliate must use smart methods of advertising.
An example of smart advertising is the re-use of
one key concept of affiliate marketing – the
harnessing of human resources.  What this means,
is that an affiliate may tap on the capacities of
others to bring more visitors to the website.
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Advertising for Free

Filed Under (MLM, Traffic) by Lauris Zumbergs on 23-01-2010

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Advertising for free seems like an impossible thing when heard. But there are several ways by which the cost of advertisement can be conserved, with the help of some imagination and creativity.
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A business wanting to advertise, can write articles related to their field of expertise that

can be submitted to media and publications having interest in that particular field. The

advertising article can have information about the company and dealership opportunity.

Due to the rise in Internet users and websites, new websites have sprung up which offer free services. Articles can be written for these websites and they can be broadcasted for free, which will be viewed by hundreds of people everyday.
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Once the business has gained some recognition, within no time it will gain popularity also

among the crowds. This popularity can lead to them being invited on radio and television

talk shows and even to interviews. Such kind of opportunities shouldn’t be missed as they provide a chance for free promotion. If it is taking a long time to get a break, the producer can be addressed with a letter that can be followed up by a telephone call or in-person visit. During the visit, the nature of expertise can be discussed about the business, which will be of interest to the viewers of the particular channel. Once a businessperson gains the status of being public-friendly, more offers start pouring in.
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Create your own Affiliate Marketing System

Filed Under (MLM, Traffic) by Lauris Zumbergs on 04-01-2010

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Make a Product

There is much speculation about how much money you can earn online without your own product. Marketing your own digital product on the Internet can be very lucrative but there is no reason why you can’t profit a great deal by using creative methods that offer real value to Internet surfers and have your own product as well.

An affiliate program is really not as difficult to set up as you may think. Thanks to the high demand for affiliate systems recently, there are now lots of ways to set up your own program.

Here’s what you need to set one up:

1. A web site with your own domain name.

2. At least one product or service that you own completely.

3. A system to handle commission tracking and payment.
That sounds pretty easy, doesn’t it? Well, actually it is! And it’s getting easier all the time.

The first two items listed above are self-explanatory. Of course, you need your own website and your own product or service. You can’t very well set up an associate program if you don’t own the site or the product(s) you will be promoting. If you have not taken these two steps, you’ll need to do them first. Once you’ve managed to get by these two steps, you can move right to step three, setting up your program.

You will need to search the Internet for a system that will handle commission tracking and payment. You can try to do this yourself but you will most likely miss some and missed ones are missed income. There are free ones, as well as, paid ones.

The positive aspects of an associate management system are many:

1. You can sign on associates more rapidly and grow a larger force of resellers.

2. You’ll enjoy the automation and online management of affiliates.

3. These systems provide full sales statistics for both you and your associates.

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Simple Ways to Maintain Visitors

Filed Under (Traffic) by Lauris Zumbergs on 12-12-2009

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A lot of successful websites depend on returning visitors to account for a major part of their traffic. Returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. The credibility issue just melts away. Hence, keep your visitors coming back to your site with the following methods:

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1) Start a forum, chatroom or shoutbox

When you start a forum, chatroom or shoutbox, you are providing your visitors a place to voice their opinions and interact with their peers — all of them are visitors of your site. As conversations build up, a sense of community will also follow and your visitors will come back to your site almost religiously every day.

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2) Start a web log (blog)

Keep an online journal, or more commonly known as a blog, on your site and keep it updated with latest news about yourself. Human beings are curious creatures and they will keep their eyes glued to the monitor if you post fresh news frequently. You will also build up your credibility as you are proving to them that there is also a real life person behind the website.

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3) Carry out polls or surveys

Polls and surveys are other forms of interaction that you should definitely consider adding to your site. They provide a quick way for visitors to voice their opinions and to get involved in your website. Be sure to publish polls or surveys that are strongly relevant to the target market of your website to keep them interested to find out about the results.

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4) Hold puzzles, quizzes and games

Just imagine how many office workers procrastinate at work every day, and you will be able to gauge how many people will keep visiting your site if you provide a very interesting or addicting way of entertainment. You can also hold competitions to award the high score winner to keep people trying continuously to earn the prize.

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5) Update frequently with fresh content

Update your site frequently with fresh content so that every time your visitors come back, they will have something to read on your site. This is the most widely known and most effective method of attracting returning visitors, but this is also the least carried out one because of the laziness of webmasters. No one will want to browse a site that looks the same over ten years, so keep your site updated with fresh bites.

Good Luck!